FRIDAY FOOD THING
It began many years ago when I realized taking pictures from a TV screen was easy if you had a digital camera. Just for fun, I began taking snapshots of outrageous television advertisements. Outrageous from the viewpoint of product reality: what they advertise vs. what we get.
I want one! Burger King Whopper TV ad screenie.
My first experience was a Burger King “Whopper” sandwich ad. I mean, have you EVER bought a “PERFECT WHOPPER” that looks like this one? Sesame seeds placed just so; exquisitely deposited dollops of ketchup and mayonnaise; thick onion slices to die for; perfectly arranged serrated pickles; Ginsu-sliced tomatoes and leafy lettuce straight from Martha Stewart’s garden?
Hell, I don’t want to EAT this burger — I want to frame it and hang it on my wall!
Which got me to thinking.
I printed the picture and carried it into my local BK. When my Whopper was delivered I opened the wrapper on the counter and asked for the manager. Yeah. I was a butt-head. I placed the ad picture I had taken next to the pathetic burger-thingy. “I want one that looks like THIS one!” I said, pointing to my picture.
Needless to say, I was not very popular with that particular BK establishment for a long time to come. Like — forever. Of course, I realized the burger-thingy’s shortcoming was not the manager’s fault, false advertising or not. And even though I received an extra burger or two, I went home to the internet and did a little “false advertising” research, where I discovered it is nearly impossible to get a “false advertising” conviction because of little known legalese gobbledegook often referred to as “reasonable expectation”.
In the above link, the following excerpt pretty much sums it up: “An advertiser cannot be charged with liability with respect to every conceivable misconception, however outlandish, to which his representations might be subject among the foolish or feeble-minded.”
At least the bureaucrats who concocted the document did not exclude themselves from the folks they are trying to confuse.
Today’s FFT is not about the Whopper, however. It is about “Mrs. Paul’s frozen, 100% WHOLE FILLETS — Beer Batter Fillets”. Man, does that picture on the box look terrific — or does it? When I got the package home, I noticed a tiny, unobtrusive bit of text on the bottom right corner of the box: “ENLARGED TO SHOW QUALITY”.
“Enlarged to Show Quality” Perception vs. Reality: the REAL fillet is to the right.
Do those advertising folks know how to gobbledegook us foolish and feeble minded folks or what?
BTW, the 4-inch long fillets tasted “okay”.
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FFT: Bacon Roulette
Posted in Commentary, Friday Food Thing, tagged bacon fat, packaging on 10/09/2015| 21 Comments »
FRIDAY FOOD THING
I am a bacon aficionado. I have no scruples opening up those cardboard sample windows on every package of bacon in the grocery store cooler until I find one that has a conspicuous absence of fat. Or, carving away the fat from within purchased packages and returning it (the fat) to the store from which I purchased the bacon. “See this?” I pleasantly explain at the Customer Service counter while dangling my Ziplock bag of pork fat . “Six ounces of FAT in a sixteen-ounce package of premium bacon!”
Since I rarely get an acceptable response other than personal agreement, I have come up with my own explanation as to what’s really going on with bacon:
Browsing the processed meats display cooler (one of the most heavily trafficked areas in any grocery store) for a great-looking package of lean bacon is difficult. There are so many different types of bacon, hot dogs, sausage, scrapple and assorted meats shoved into the same display area that’s it difficult to tell which item tag belongs to which item. Bad design: time consuming, frustrating and confusing within a crowd of people vying for space while checking out the goods, especially when I am not the only one peeking through the clear plastic window of each and every one to make sure that the particular package does indeed contain bacon rather than pork fat.
Sometimes, a line of shopping carts pile up such that the patrons trapped in-between cannot even move, moreover browse the bologna labeling. As a result, savvy shopping cart drivers often park their carts in nearby aisles in an attempt to avoid the gridlock, resulting in mini-traffic jams all over the store.
I think it would make sense for bacon manufactures to package bacon with a representational slice clearly visible through the front window of the packaging and to remove the cardboard flaps altogether from the rear side of the packaging. Who wants to buy a package of bacon with an already torn open cardboard window pane anyhow?
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