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Posts Tagged ‘television advertisements’

FRIDAY FOOD THING

It began many years ago when I realized taking pictures from a TV screen was easy if you had a digital camera. Just for fun, I began taking snapshots of outrageous television advertisements. Outrageous from the viewpoint of product reality: what they advertise vs. what we get.

I want one!

My first experience was a Burger King “Whopper” sandwich ad. I mean, have you EVER bought a “PERFECT WHOPPER” that looks like this one? Sesame seeds placed just so; exquisitely deposited dollops of ketchup and mayonnaise; thick onion slices to die for; perfectly arranged serrated pickles; Ginsu-sliced tomatoes and leafy lettuce straight from Martha Stewart’s garden?

Hell, I don’t want to EAT this burger — I want to frame it and hang it on my wall!

Which got me to thinking.

I printed the picture and carried it into my local BK. When my Whopper was delivered I opened the wrapper on the counter and asked for the manager. Yeah. I was a butt-head. I placed the ad picture I had taken next to the pathetic burger-thingy. “I want one that looks like THIS one!” I said, pointing to my picture.

Needless to say, I was not very popular with that particular BK establishment for a long time to come. Like — forever. Of course, I realized the burger-thingy’s shortcoming was not the manager’s fault, false advertising or not. And even though I received an extra burger or two, I went home to the internet and did a little “false advertising” research, where I discovered it is nearly impossible to get a “false advertising” conviction because of  little known legalese gobbledegook often referred to as “reasonable expectation”.

In the above link, the following excerpt pretty much sums it up: “An advertiser cannot be charged with liability with respect to every conceivable misconception, however outlandish, to which his representations might be subject among the foolish or feeble-minded.”

At least the bureaucrats who concocted the document did not exclude themselves from the folks they are trying to confuse.

Today’s FFT is not about the Whopper, however.  It is about “Mrs. Paul’s frozen, 100% WHOLE FILLETS — Beer Batter Fillets”. Man, does that picture on the box look terrific — or does it? When I got the package home, I noticed a tiny, unobtrusive bit of text on the bottom right corner of the box: “ENLARGED TO SHOW QUALITY”.

"Enlarged to Show Quality" Perception vs. Reality: the REAL fillet is to the right.

Do those advertising folks know how to gobbledegook us foolish and feeble minded folks or what?

BTW, the 4-inch long fillets tasted “okay”.

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